Privacy Policy

Enterprise Holdings, Inc., through its independent regional subsidiaries (collectively “Enterprise Holdings”) and network of independent franchisees and fulfillment partners operating the Enterprise Rent-A-Car, National Car Rental, Alamo Rent A Car brands provides global reservation and rental management services.  This site is for an authorized franchisee.  For data sharing and global booking practices of Enterprise Holdings, see the Enterprise Holdings Global Privacy Policy. https://privacy.ehi.com/

This policy was last updated on Oct 19th 2018.

At Alamo website, we respect your privacy. We have implemented this privacy policy ('Privacy Policy') to explain our data collection and use practices. You can learn more in the sections below.

WHAT INFORMATION WE COLLECT

Information Collected About You You may provide us with certain information in connection with a transaction or in your interactions with our websites and at our locations. We collect the following types of personal information from you:

• Your name, contact information, date of birth, driver's license number and expiration date and emergency contact information;

• Vehicle rental information, including the location of where the vehicle is rented, date of rental, type of rental and your preferences;

• Your credit card details, online user account details, membership/corporate ID numbers, passport information and frequent flyer or travel partner affiliations

As a franchisee of Enterprise Holdings, Inc. and/or any of its relevant subsidiaries ('Enterprise'), Enterprise may share with us your reservation and booking information. For these transactions, we and Enterprise are independent data controllers. We also share information about you with Enterprise, as described below in the section titled 'Who We Share Information With'.

With your consent, we will access location-based information or collect location markers from your mobile device or based on your IP address. We will use this information to provide you with notifications related to our locations, return information, local offers or other information that we think will be helpful in providing you with better services. We do not use this information to specifically locate you for any reason other than to provide you the service. With your consent, our application will utilize your device's camera. If you have allowed us to utilize your location information or your device's camera in the past and wish to revoke the permissions, please change the settings on your device.

Vehicle Operation and Location Data

Your vehicle may be equipped with (i) emergency notification functionalities such as an eCall System and (ii) telematics systems and infotainment ('Telematics Systems') which are independently controlled by the manufacturer ('OEM') of your vehicle. The eCall System is provided in order to ensure that you and your passengers receive appropriate assistance in the case of an emergency. In the event that a vehicle has been reported as potentially or actually lost or stolen, we will request access to the necessary Telematics Systems data from the relevant OEM. Contact details of the OEMs along with their applicable privacy disclosure which may include system and service limitations, warranty exclusions, limitations of liability, descriptions of use, disclosure and retention of information, your individual rights, and any data transfer outside the European Economic Area may be found on the OEM’s websites or may be available via the vehicle dashboard.

When you use any satellite navigation or infotainment system in this vehicle, you are responsible for any information that is stored in the systems as a result of your use. We cannot guarantee the privacy or confidentiality of such information, and you must wipe it before you return the vehicle to us. If you do not do this, the next users of the vehicle will be able to access this information.

HOW WE USE INFORMATION ABOUT YOU

We use the information we collect from you or about you to provide you with our services and for the following purposes:

• Where it is necessary for us to enter into a contract with you and provide services to you for the duration of the contract, including

o To assist the transactions that you request, such as reserving, renting, purchasing or leasing motor vehicles.

o To provide customer service related to your interactions with us or to respond to your enquiry.

• Where necessary for us to comply with a legal obligation, including

o To share information about your vehicle's location with emergency services in the event that you are involved in a road accident.

o To share information with government and regulatory authorities when required by law or in response to legal process, obligation, or request.

• Where it is necessary for our legitimate interests, as listed below, and where our interests are not overridden by your data protection rights, including

o To communicate important information about your rental, such as arrival and return alerts.

o To assist us in providing better products and services: for example, to evaluate the performance of our staff, to assess the quality of products and services received and to help us improve our websites, facilities and services.

o To compile statistics and analysis about our customers' use of our websites, products and services.

o To develop a profile of you and your interactions with us so that we can provide tailored offers, opportunities and services that may be of interest to you.

o To protect our legal rights and manage the security of our networks and property. For example, we will use CCTV to ensure the security of our premises and we maintain Do Not Rent lists of customers that are non-payment or safety risks.

o To share your information with third parties in order to prevent fraud and protect our business interests and rights, privacy, safety and property, or that of the public. We will do this to collect unpaid bills, to avoid liability for penalties you incur (e.g. traffic citations) and for claims processing purposes.

o To share your information with third parties in order to permit us to pursue available remedies or limit damage that we may sustain and to enforce the terms of any rental agreement or our websites' terms and conditions.

• Where you have given consent, including

o To enable us to use telematics.

o To send you certain promotional or targeted marketing communications, opportunities and services that may be of interest to you.

o To send you text messages in order to provide you with time sensitive communications related to your transaction (e.g., construction delay at airport branch), extended rental opportunities, customer experience surveys, marketing promotions such as coupons, discounts, last-minute specials or loyalty and rewards information.

Retention of Your Personal Information

We retain your personal information for as long as we need to fulfil our business purposes.

WHO WE SHARE INFORMATION WITH

Enterprise Holding

We share your personal information with Enterprise for the following purposes:

• To manage your rental and for Enterprise to communicate with you about or assist with your rental.

• In relation to any incident arising from your dealings or an additional authorized driver's dealings with Enterprise if Enterprise thinks that, as a result of such incident, you or an additional authorized driver could be a risk for future rentals.

• In order for Enterprise and its third party service provider to carry out phone customer satisfaction surveys.

• To send you marketing communications about similar products or services which Enterprise thinks may be of interest to you, including targeted advertising on Enterprise sites, selected partner sites and social networks.

• To compile statistics and analysis about you – and any applicable additional authorized drivers’ – use of Enterprise’s products and services, including statistics based on anonymized data, which enable Enterprise to provide you and other customers in the future with better customer service, products, features and functionalities.

When sharing such information with Enterprise, we and Enterprise operate as independent data controllers. Enterprise maintains its own privacy policy in respect of the information we provide Enterprise. You are encouraged to review Enterprise’s privacy policy, which can be found here: https://www.enterprise.co.uk/en/privacy-policy.html)

Our Service Providers and Business Partners

We will share your information with third parties, such as (1) payment, administrative and technical support providers, (2) our insurance, corporate rental or other customers or partners to facilitate the rental transaction, (3) communication providers which send email and other marketing and service-related communications to you on our behalf, (4) customer support providers in order to provide you customer service, (5) debt collection providers, (6) claims processors, and (7) our advertising and marketing partners and third-party media properties, including social media sites, with whom we share aggregated or de-identified information about our customers, to allow them to send targeted advertising messages on our behalf, to analyze, enhance and manage our data, conduct mobile analytics services and to maintain and improve our services (subject to confidentiality agreements as appropriate)……

Government Authorities

Your personal information may also be shared with government authorities as outlined above.

Sale, Merger or Change in Control

Your information may also be transferred to another company in the event of a transfer, change of ownership, reorganization or assignment of all or part of our businesses or assets. This will occur if the parties have entered into an agreement under which the collection, use and disclosure of the information is limited to those purposes of the business transaction, including a determination whether or not to proceed with the business transaction. You will be notified by e-mail.

GLOBAL DATA TRANSFERS AND PROCESSING

The information you provide us or that we collect may be transferred or accessed by entities around the world, including:

• Enterprise: If you book a reservation with us or with an Enterprise corporate-owned location, we will transfer your personal information to Enterprise. Enterprise Holdings, Inc. is based in the United States and has corporate-owned locations in the United States, Canada, Germany, Spain, France, Ireland and the United Kingdom.

• Third Party Service Providers: We utilize third party service providers who are located outside the countries where we are located, such as digital agency. When we transfer your personal information to our third-party service providers who are located outside the country in which we are based approved standard contractual clauses.

YOUR RIGHTS

Your rights may include the right to: 1) ask us for a copy of your personal information, 2) request that we correct your personal information, 3) request that we erase certain categories or types of information, 4) request that we restrict certain processing, 5) obtain the information you provide in a structured, machine readable format and 6) to transfer some of this information to other organizations. You have the right to object to processing of personal information on the basis of our legitimate interests. Where we have asked for your consent to process information, you have the right to withdraw this consent at any time.

We reserve the right not to allow access to your information or to limit your rights (e.g. if such disclosure is prohibited by law or if the rights of another individual might be violated). In some instances, this may mean that we are able to retain your personal information even if you withdraw your consent.

MARKETING PREFERENCES

Your personal information may also be shared with companies which can be used in digital marketing area to share with your optional companies.

CHANGES TO THESE POLICIES

As necessary, we will update this Privacy Policy to reflect changes in our privacy practices. If we make any material changes, we will notify you by e-mail.